Get paid what you're worth - feel good doing it!

relief sigh

3 steps to Creative Freedom

1st Monday of the month at 12.00pm (London Time)

Learn the 3 key steps

  1. Owning your role as a business
  2. Accepting what you REALLY want and owning your vision
  3. Confidence to charge what you're worth


Understand why thinking of yourself as a business owner rather than a performer or employee makes a huge difference, and how to make that switch.


Develop and document a BIG vision so you've got something exciting to work towards.


Learn what your perfect recipe for confidence is, so you can call on it when you are negotiating fees and going for new opportunities.

This is for you if:

  • You're a live entertainment professional
  • You sometimes feel stuck in low quality work
  • You want to earn more from your work and negotiate for yourself better

Wins from my clients

Just quoted a Christmas gig with an extra £100 on top of what I'd normally charge and they've confirmed. Win! (TC)

Feel more ENABLED, and VALIDATED, to embark upon the bigger picture personal goals, when I usually put those aside to deal with the "every day" tasks... (JW)

Feel more focussed already! (GT)

john head shot new


Hey, nice to meet you!

I'm John Blackburn and I help live entertainment companies get more BETTER PAID bookings, without hustling all day.

I've worked as musician, musical director, manager and coach within entertainment since I was 17, and through all that noticed a few things missing from people's attempts at running their live entertainment business.

This workshop addresses three of the biggest hurdles:

  1. Not understanding how your role as a business owner is different to being an employee.
  2. Not having a BIG VISION of what you really want. (Usually because you assume you can't have it.)
  3. Not knowing how to generate the confidence required to charge what you're worth.


Can't find a date that works for you? Drop John an email: